Like mother, like son.
To celebrate the launch of legendary make-up maven Pat McGrath’s new campaign for her eponymous beauty line, Pat McGrath Labs (for which he is a #McGrathMuse), Damian Hurley paid homage to his mother’s iconic 90s Versace safety-pin dress moment.
Should you need a refresher: the 17-year-old’s mother, actress Elizabeth Hurley, wore the original Versace number more than 25 years ago, to attend the 1994 London premiere of Four Weddings and a Funeral with then-boyfriend Hugh Grant.
The iconic dress, which featured a thigh-high slit and a revealed torso, clipped together by signature Versace pins, has been heavily referenced on and off the runways of the Italian house. In fact, the 54-year-old recently fronted the cover of American Harper’s Bazaar’s April 2019 issue in a contemporary revision of the original.
Now, in a touching tribute to his mother, up-and-coming model Damian Hurley, whose campaign was lensed by none other than legendary photographer Steven Meisel, appeared at the Selfridges launch in London in a modernised suit version, replete with those signature safety pins affixed to his blazer.
Wearing his brown locks out, the blue-eyed model looked the spitting image of his mother, successfully riffing off her famous 1994 ensemble.
While the trend of recycling famous looks in celebrity style history is certainly not new, the tradition of paying homage to previous iconic looks has gained a second wind recently. Take Kim Kardashian‘s tributes to singer Cher or Kendall Jenner’s 21st birthday dress, which (consciously or subconsciously) appears to have taken inspiration from none other than Paris Hilton.
What’s especially cool about Damian Hurley’s look, though, is the way in which he’s made it his own. Being that this campaign is the first for the young model, there’s no doubt his star is on the rise. Watch this space.