In the know.
In the lead up to spring racing season, Lexus brought its Melbourne Cup tour to Sydney’s iconic Campbell Cove on September 16, the trip being part of its ‘Making of Amazing’ campaign. With the help of Lexus ambassador and two-time Melbourne Cup winning jockey, Corey Brown and Lexus ambassador and racing icon Emma Freedman, the brand unveiled the cup, as well as its plans for the Lexus marquee within the famed Flemington Birdcage enclosure, this year dubbed Landmark by Lexus. The impressive three-level structure—inspired by the brand’s global platform Intersect by Lexus in Tokyo, Dubai and New York—embraced Japanese values, including a spirit of hospitality, warmth and unwavering commitment to luxury design and innovation, and will showcase world-class design, culinary experiences, entertainment and hospitality. “Landmark by Lexus is about creating a place where people can experience the ethos of the Lexus lifestyle without getting behind the wheel of one of our cars,” says Lexus Australia chief executive officer, Scott Thompson. [Vogue inbox]
American Express is expanding its commitment to combat marine plastic pollution, recently announcing a number of company-wide programs it will introduce in its plight. Partnering with environmental organisation Parley for the Oceans, the company unveiled its first-ever card made primarily with reclaimed plastic collected from beaches, islands and coastal communities, as well as transmitting a global call to action to #BackOurOceans, an initiative which aims to help remove up to one million lbs (approx. 450,000 kgs) of marine plastic through beach clean-ups. In addition to these programs, American Express also introduced a card recycling programs where its customers can safely dispose of their old cards. [Vogue inbox]
In celebration of Karl Lagerfeld’s legacy, a global community of creative talents have partnered with the designer’s dearest friends to reinterpret his most iconic design: the white shirt. Partnering with Farfetch.com, The White Shirt Project contains a capsule collection of seven pieces—each designed by Kate Moss, Cara Delevingne, Diane Kruger, Tommy Hilfiger, Carine Roitfeld, Sébastien Jondeau and Takashi Murakami—with proceeds donated to the Sauver la Vie charity initiative for medical research at the Paris Descartes University. Each shirt will be replicated 77 times and sold for €777 (approx. AU$1,266) per piece, with the collection available for purchase exclusively on Karl.com and Farfetch.com from September 26. [Vogue inbox]
E-tailer MatchesFashion recently launched its inaugural brand campaign, ‘Stories of Imagination’, starring supermodel and philanthropist Christy Turlington Burns and actor Ashton Saunders. Inspired by insights that suggest that content and storytelling foster more of an inviting shopping environment, the new campaign—which features interviews with both Turlington Burns and Sanders—was designed to incorporate a unique mix of content, commerce and community. In its move forward, the campaign will sidestep print advertising and will instead appear at specific sites in London, New York and Los Angeles throughout September, as well as MatchesFashion’s physical activations and digital channels. [Vogue inbox]
On September 19, Furla announced the launch of its new capsule collection, ‘1927’, during Milan Fashion Week. Taking its name from the brand’s founding by Aldo Furlanetto that exact year, the collection showcases three main bag styles, including the pocket, cross-body and saddle bag, in the four colourways of talco, cognac, burgundy and black. The ‘1927’ collection, which embodies Furla’s heritage, craftsmanship and forward-thinking vision, will be available in the brand’s Chadstone, Emporium and Westfield Sydney boutiques on September 20 in limited numbers. [Vogue inbox]
Calvin Klein just dropped its new performance line offering, with Bella Hadid and actor Mitchell Slaggert fronting the collection’s campaign. Encouraging you to show off how you get #StrongInMyCalvins, the new collection makes clear that, whether you’re at the gym, pole dancing or taking boxing classes, being active should be fun, liberating and boundary-pushing. Showcasing a number of new and updated designs, seamless, sleek and sculpting styles constructed with minimal seams are at the core of the new collection, with enhanced comfort, a precision fit and moisture-wicking benefits kept front of mind in the design process. [Vogue inbox]
Bec & Bridge has just opened its first boutique in Melbourne on Armadale’s High Street. With doors opening on September 20, locals will be now be able to shop a number of sell-out styles worn by the likes of Margot Robbie, Kendall Jenner and Bella Hadid in the brand’s very own bricks and mortar store. Visit the newly-opened store at today! [Vogue inbox]
Tommy Hilfiger recently launched its collaborative collection with Lewis Hamilton at the TommyNow TommyXLewis autumn/winter ‘19/’20 runway, presented at Milan Fashion Week. In a one-night only experiential event held on September 16, the collaboration’s clashing of two creative forces—Hamilton’ fashion-forward street vibe with Hilfiger’s all-American essence—was celebrated. The collection perfectly embodies this harmonious clash, with streetwear and tailored silhouettes alike reimagined in sustainable fabrics. Think tracksuit meets turtleneck, polar fleece paired with shiny twills, all produced in neutral tones, contrasted with exploded checks and bold red and blue tie-dyes. The collection is now available to shop online now. [Vogue inbox]
